Consulting

HG Marketing offers hands-on consulting services to help companies implementing social media into their existing business. By coordinating with various departments within an organization (Sales, Marketing, Product Development, Human Resources, Engineering, and others), HG Marketing creates an integrated strategy that works for the organization.

We work in a systematic, process-driven way that includes strategy, implementation, training, and maintenance. The process is as follows:

  • Phase 1: Needs Analysis
    • Analyze current online presence
    • Discuss company (and department) objectives and goals
    • Analyze industry and competitive landscape – what are competitors doing online?
    • Review current website traffic
  • Phase 2: Strategy Development
    • Based on the needs analysis and current company objectives and budget, we work closely with client to develop a social media strategy. It’s important to work with various departments throughout company to be included in strategy development.
  • Phase 3: Resource Planning
    • We’ll work with client to develop a resource plan and timeline based on resources available and strategy.
  • Phase 4: Implementation of Company Listening Plan
    • Design and implement a company listening plan including real-time conversations online, blogs, and articles written on company, industry, services, products, or executives.
  • Phase 5: Infrastructure Development
    • Based on strategy, we build the tools including social network, social bookmarking, blog, and micro-blog platforms in a way that is consistent with the client’s brand. It’s important to note that we design these tools with a focus on search engine optimization (SEO).
    • Re-purpose existing company content in distribute-able formats.
  • Phase 6: Training
    • Train client’s team on social media initiatives, strategy and tools and rollout a content distribution plan.
  • Phase 7: Execution of Campaigns and Contests
    • Execute campaigns to increase client engagement and user-generated content.
  • Phase 8: Analysis and Strategic  Re-Development
    • Analyze effectiveness of current social media initiates based on metrics – website traffic, interactions, client engagement, and other key metrics.
  • Phase 9: Maintenance
    • Monitor and maintain social media program with fresh content, new campaigns, and new tools.